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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] say soccer equipment market heavyweights, none other than non Adidas. This football started in 1948 with the German sports brand companies are now in the soccer equipment market is still occupying nearly 40% share of the revenues in 2013 reached nearly $ 2.4 billion. As the world's largest sports football, its main markets in Europe, proximity and easier, which became the headquarters are in Europe, Adidas has been proud of chips. Adidas and the World Cup of origin, dates back to the 1970s - Adidas in 1970 sponsored the first World Cup. Last year, Adidas and FIFA official completion of the renewal of the contract, Adidas will be the official partner of FIFA until 2030. ? 60 years of marriage as Adidas CEO Herbert Hainer (Herbert Hainer) said: "Football has been part of the Adidas brand DNA, the tradition is a beacon brand continues." However, the late 1960s, American companies started by running Nike seems to have come from behind the trend, 2013 Nike's revenues in the football market has reached $ 2 billion, accounting for nearly 30% market share. In fact, Nike into the football market is only just 20 years; in 1994, when the World Cup "settled" in the US, and on occasion Nike. 2014 years Yes World Cup year, the two sporting goods giant is bound to expand the party Enter the Dragon. Adidas CEO Hainer at the beginning of the performance of his ambition: "2014 is not just in football, but belongs to Adidas football years." This is also in line with the style of the World Cup official sponsors, official logo, mascot, an official with the ball, all the officials and staff apparel suppliers, advertising and other equity on the sidelines like a Kung Fu in hand, Adidas resounding: I'm the king, Other sports brand Please step aside. On the other hand, did not get an official interest in the World Cup it appears Nike "warmth" Many, Nike cheap air jordans global creative director responsible for the World Cup Rorty Martin (Martin Lotti) recent interview said:? "The World Cup and the Olympic Games is very Like, all the teams are countries with a strong collective sense of honor, Nike need to do is to use creativity to the perfect combination of patriotism and football. "evasive, emphasizing the product itself creative, while fans evoke sympathy, but also with Nike their way to "play" the World Cup. shirt sponsorship interpretation of marketing "offensive" On the Brazil World Cup, Nike will provide 10 team jersey, namely: Australia, Brazil, Croatia, England, France, Greece, Netherlands, Portugal, South Korea and the United States team. Wherein the hot favorite to win Brazil, England, Portugal and other popular team is bound to be resistance, Kebo lot of attention, and the locking Nike US team will also ensure a stable position in the North American market. The Adidas sponsored by reducing the number of teams from 12 at the last World Cup for nine, namely: Spain, Argentina, Colombia, Germany, Japan, Mexico, Nigeria, Bosnia and Herzegovina team and the Russian team. But Spain, Argentina, Germany formed the "Adi defending World Cup champion team" can not be underestimated. However, notably when the two fight each other brand chiefs, PUMA slowly from behind to catch up, this year's World Cup in Italy, Switzerland, Ivory Coast, Algeria, Cameroon, Ghana, Uruguay, Chile support a total of eight countries PUMA team wearing jersey. The shares of the new forces will inevitably whipped up a whirlwind in the World Cup. is easy to see, once dominated Europe, Adidas seems to have lost its dominance over the national team has been put on a face-lift or PUMA Nike jersey. This Adidas spend a lot of money on the World Cup official sponsors of interests are inextricably linked. Sponsored star shoes also learned In addition to shirts, Adidas and Nike sneakers became cheap foamposites another piece of competing battlefield. According to sports marketing research firm Repucom released last week by the market value of the world's top ten most football star ranking, and Nike signed six people, three people belonging to Adidas camp. Nike-sponsored Portuguese grams? Ronaldo (C Lo) with 86% of global visibility led the rankings. The 2013 year-shirt printed with his name, sold more than one million. Macy's Adidas sponsored global visibility was 76%, ranking second. Repucom believes, C Lo active on social networks will help enhance its market value. C Lo on Twitter (Twitter) already has 26 million fans, while "reticent" Messi is only 2 million followers. This year the World Cup, both bouts will also campaign for their respective brand owner. And Iniesta, Pique, Torres, Neymar, Casey, who also is a lot of attention boots. Nike, Adidas also released as early as the beginning of new boots to expand media sound volume: In fact, the sponsor players, Nike and Adidas also have their own small mind. In most cases, sponsors will remain star jerseys and sneakers brand consistency, so "do the wedding dress for others" is. However, there are also slip through the net. While Adidas is the German team shirt sponsor, but the "German tanks," more than the big players are wearing Nike boots. Before a match between Germany and Poland, the attentive audience was surprised to find that there are nine German starting players wear Nike boots. But Adidas denied that they failed to "identify what", said the German team of 27 people, 14 people are wearing Adidas shoes. On the other hand, wearing Nike jersey, but Van Persie put the ball Adidas boots. It is seen in a game between the two sides of the situation in jersey boots the battle. allow advertisers to more severe advertising has become the two giants of each World Cup Taking a propaganda tradition, but also each of the parties to "show off" their time. Retro jordans for sale Of course, as an official sponsor and unofficial sponsor of the difference, Adidas "perfectly justifiable", Nike can only "the cover of darkness." As early as the end of 2013, Adidas began the first round of the offensive. One ad, called Samba series (Samba Collection) will be the Adidas brand and unique Brazilian style together, and in just two months, the video hits will easily break the 12 million times, has become Adi was the highest Ad Rank. And in a few weeks, Nike will give a comeback, one called Dare to Brazil (Dare to be Brasilian) advertising through virtual Brazilian players and coaches indirectly classic Nike brand and the Brazilian World Cup cleverly linked . However, 5.5 million hits some seem inferior. In the next few months, Nike fell into silence, then Adidas has released a series of three series of ads, two of which are on the official World Cup ball (Brazuca): I am Brazuca and Brazuca Around the World series , where "I am brazuca" as the official football introductory video, click-through rate on YouTube nearly four million (FIG), which does not include secondary spread to other sites. Brazuca Around the World Series as a supplement to the former, for all the participating countries each made a "personal custom", arouse the enthusiasm of the fans native countries and resonance, click on the total amount of the series also quickly reach thousands of levels. Another ad Fastor Fail was mentioned before about the boots, Adidas housekeeping star Lionel Messi portrait appearance, his speed and skill demonstrated vividly. Advertising a Macy's fans flocked to tens of millions of hits is the best witness. No wonder Adi official vowed: Adidas World Cup this year will sell 2 million pairs of shoes. We can say that the advertising campaign before April just preheat the two sides, culminating in the World Cup approaching real time comes. Everyone knows that there will be over one billion viewe buy cheap jordans online rs attention to this feast. April 1, Nike took out his ace in the hole, stroke on everything (RiskEverything) ad first appeared in the major media and social networking sites, C Ronaldo, Neymar and Wayne Rooney pack in the video, RBI everything, ready to go onto the court, just as the title of general, meaning the World Cup approaching, Nike is ready. Because of the big players to join in the ad, please come out a month later easily break a thousand hits. However, Nike's advertising storm did not stop, and four years ago, the future of advertising writing (Write the Future), like one called the winner leaving (Winner Stays) advertisement published in late April, Nike resorted to all Benni, C Ronaldo, Neymar, white, Alessandro Nesta and so so gorgeous lineup plus World Cup Stadium simulation scenarios, and even Hulk appear on camera, four minutes superstar meal audience applauded again and again. And the video's Youtube hits has reached a staggering 70 million. As unofficial sponsor, Nike used "Superstar policy" once again "ambush" Adidas. ? As Mark Parker, Nike (MarkParker) said: "Energy World Cup is amazing, we hope to use these energies to affect our customers and enhance our brand, and ultimately be able to establish our leadership in football." Nike overwhelming, as the official sponsor Adidas positive nature to fight back. May 24, Adidas resorted killer, led by a Messi, Ozil, Alves, Suarez, pigs, and other portrait Harvey joined the advertising "dream: desperate" (The Dream: All in orNothing) formally launched, with Nike different virtual World Cup scene, Adidas in the video without reservation all the official use of available equity, official logo, with the ball, the official trailers, courtside advertising, real World Cup venues, and more. The ad only ten days on the line, hits on YouTube already climbed 30 million. I believe in occasion of the World Cup approaching, this figure will have a air jordan 11 space jam for sale new breakthrough. Written after title from the World Cup began only a few days, the two brands will be the main competition intensified, both inside the stadium or outside the stadium, traditional media and new media, are the two sides fighting on the battlefield. Although the Nike sporting goods market as a whole in the lead, but still in the adidas football field behind. But the face of an increasingly competitive football market, as the slogan of both parties' fight on everything "and" desperate "battle" life and death "is already started. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.) & Nbsp;day before, Adidas Originals released a new HD Photo for its new Tubular X Primeknit running shoes. The shoe is inspired by the classic Tubular was born in 1990s 93 for inspiration, and by Primeknit knitting materials which the shoe body contour, with similar snakewood grid lines and "X" type decorative leather straps, finally carrying white soles and translucent heel forefoot show. 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Which one do you like better? pondering original Adidas Originals limited edition shoes released jointly build atmos x Reebok Instapump Fury 20th anniversary joint commemorative shoes review on an article: Pondering the original Adidas Originals limited edition shoes released next article: teamed up to build atmos x Reebok Instapump Fury 20th anniversary joint commemorative shoesLEBRON 11 first adopted the innovative technology of NikeHyperposite to create the most advanced protective equipment for Lebron James. is a warrior. He is good at running, jumping, dunk, shooting, passing. Lebron James's jumping height, weight, and speed seemed superhuman. In contrast, this means that James needs to have revolutionary protective performance, wrapping degree and response performance. 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LEBRON 11 is to be sold at Nike retail stores in Greater China and Nikestore.com.cn online mall in the Greater China region on November 1st. (Editor: Chang fan)next month the NBA all star game will be held in New York, Adidas also created a lot of flourishing field about the city's basketball related products, including the Crazy 8 now. Shoes specifically for the New York fans prepared, the tongue is embroidered with the Knicks team logo, shoes side and New York words, uppers blue orange colour is paired with the symbol of New York. Must also be Iman Shumpert or Tim Hardaway Jr in the game after a good choice. more the latest shoes running shoes, NBA anecdotes and sports knowledge, please pay attention to the most Niubi sports equipment community [when off], microblogging search "when off, micro channel search dunkhome and extra welfare wayward send. source: soleadidas Originals popular ZX Flux recently ushered in the release of the new color series "NPS". This series includes a total of 4 color unique ZX flux shoes. They have adopted the upper process with special texture design, and ZX flux has characteristics of heel support system and three twill logo also fully adopted the same color with a concise style of uniform. At the end of the part, the use of black and white two colors to highlight the Torsion system and Flux ZX functionality. This new work will also light collocation rubber insole, makes the wearer in comfort while reducing the burden of foot feet. The series of shoes will jordans on sale online be landing in October Originals Adidas network store. source: HBNike just launched your new summer running shoes - GQ.co Nike just launched your new summer running shoes By Lee Stobbs 02 April 15 When Nike releases a new Free shoe, every runner and his Garmin stop in their tracks and rush to the brand's online iD centre to zoom in on its newest innovations and to emblazon their PBs on the tongues - and it'll be no different when this summer's collection hits the shelves later today.Constructed around Nike co-founder Bill Bowerman's methodology of "everything you need is already inside", the new 3.0, 4.0 and 5.0 models have been made with the notion that less is more. Providing runners with a more natural motion on the road, the new builds forgo any gimmicky design features, instead focusing on neat minimalist updates that encourage your feet to move in a more natural and, ahem, free way.We spoke to Nike's senior innovator Ernest Kim on why each new update is good news for a runner?? Innovation: hexagonal grooves on the outsoleReplacing the Free's traditional square-lined soles, the new six-sided grooves are featured on the 3.0, 4.0 and 5.0 models.Ernest Kim: "Even though we think of running as a simple, linear motion, the natural movement of our feet and lower legs while running is anything but."Instead, when running in a natural state, our toes are highly active, flexing to claw at the ground for traction before extending through toe-off. Also, the long arch on the medial, or inner, side of the foot flattens to help absorb the force of impact, which in turn sets off a cascade of related motions, including the internal rotation of the tibia, that are known collectively as pronation. The arch then re-engages as we push off through the big toe, causing the forefoot and tibia to twist outward in a series of interlinked motions known as supination."The hexagonal flex groove geometry enables a runner's midsoles t jordan 3 katrina 2018 o move in harmony with these natural motions of the foot, all while providing cushioning and protection from the unforgiving artificial surfaces that surround us today." Innovation: seam-free upper structure of the shoe Conforming to the shape of a runner's foot, the seamless upper of each model contributes to the support and overall lightness of each shoe.Ernest Kim: "Flyknit technology enables our footwear teams to create uppers with pixel-level performance, delivering stretch, support and breathability exactly where runners need it."Flyknit is a perfect match for the Free midsoles, with the two technologies blending together to deliver a singular experience around the whole of the foot. The distinction between upper and midsole melts away, enabling runners to run the way they were meant to. If we do our jobs right, you should forget that you're even wearing a shoe." Innovation: looser Flyknit weaveThe new relaxed yarn on the 3.0 and 4.0 promotes improved breathability and flexibility on the shoe itself.Ernest Kim: "In the case of the Free 3.0, our designers received feedback from a number of wear-testers indicating that last year's model offered an overly compressive fit. The testers told us that the 2014 edition fit too closely to the foot, limiting their ability to wear the shoe for extended runs. So our product teams engineered less elasticity into the yarns that comprise this year's upper, while also introducing a deceptively simple notch at the front of the ankle collar. The result is a shoe that feels beautiful around the foot - even after a long run or long day of wear."In the case of the Free 4.0, while wear-testers loved the overall fit and feel of last year's model, many found it to be both a bit too roomy across the ball of the foot and a bit too tight over the instep. So, our designers engineered this year's upper with less volume around the forefoot and slightly more volume around the midfoot. jordan retro 14 white/fuchsia blast/black " Innovation: no-sew overlays and a mesh upper on the 5.0With the elimination of stitching and a light mesh upper, the 5.0 is a featherweight gem, which will matter when the miles start clocking up.Ernest Kim: "You might wonder why the designers at Nike are so obsessed about eliminating stitching. What's it done to deserve such scorn? Well, plenty, as anyone who's suffered painful blisters after a long run can attest."Stitching is the enemy of comfort for two reasons: firstly, the thread used to create a stitch almost invariably stands proud of the material it's sewn into, resulting in raised areas within a shoe that can rub against the foot. Secondly, stitching introduces stiffness because the loops of thread that comprise a stitch must be very tightly packed to securely join two pieces of material together."This is why the Free 5.0 makes extensive use of what we call 'no-sew construction'. Instead of assembling the upper with stiff, tightly packed threads, our product teams employ a process called high-frequency welding, which uses sound waves to precisely fuse disparate panels of materials together. The result is an upper without the raised stitching or stiff seams characteristic of traditional construction methods. Ultimately, the benefit for runners is enhanced comfort and, in the case of the new Free 5.0, an upper that fits more naturally around the foot." Innovation: removal of structured heel on the 3.0 and 4.0Using Flyknit technology and a non-stretch yarn on the 3.0 and 4.0 respectively, the removal of a structured heel helps reduce the weight of the shoe and will, surprisingly, offer more stability.Ernest Kim: "As its name suggests, the function of a heel counter is to "counteract" the movement of a runner's heel inside of a shoe. Much in the way that the height of a truck or SUV amplifies its tendency to tip over through a tight turn, the height and stiffness of a conventional midsole amplifies the foot's built-in rolling motion as it moves through foot strike. Observing this, shoemakers have introduced components over the years, such as stiff heel counters, to try to control this tendency towards amplified pronation."The problem is, these components also limit the foot's ability to move naturally. So the entire Nike Free collection has been engineered from the ground up to obviate the need for controlling structures, such as stiff heel counters, without compromising the cushioning, traction or overfoot protection."Our product teams don't view any of the models in the Free collection as shoes made up of individual components or features. Instead, we view Nike Free as a system engineered to work in concert with the foot, so that each of us can run the way that millions of years of evolution have designed us to." Free 3.0, ?125. Free 4.0, ?110. Free 5.0, ?100. Available now. nikeFollow Lee Stobbs on Twitter: @LeeStobbs06 Follow Ernest Kim on Twitter: @edotkim in recent years, the Chinese Lunar New Year strong oriental flavor and happy atmosphere is always like reference design elements brand sports shoes design, adidas for the upcoming China sheep introduced in version to commemorate synchronous launch three pairs to shoe fan friend or is the occasional with with. Recently Adidas always choose classic basketball shoes add special commemorative series to render the inheritance of the family of basketball shoes, like the previous Christmas series of crazy 2 is the best example, the sheep in a series of Adidas choose t MAC 3 was added, the vamp to echo the sheep in the pattern and embossed with black red gold color, and combination of very high rubber soled, for the year on the field of historical memory suddenly become strong and happy festive atmosphere, to celebrate the coming of the new year. the new rose boots D rose 5 boost using different to the general version of the premium leather uppers and the color tone of the whole used to echo the concept of green as embellishment, collocation is full of Chinese flavor of gold and red and the sheep in exclusive pattern, in addition to boost led to high-tech, shoes full of Lunar New Year festival atmosphere. D rose sub series to provide multivariate location wearing D rose dominate series is also a member of the annual Chinese version of shoes, D rose dominate II tall canister and relatively durable design with for basketball game of the practical considerations, in Eastern flavour is dye in the wood color collocation Street sense of strong camouflage to create a unique overall vision. more the latest shoes running shoes, NBA anecdotes and sports knowledge, please pay attention to the most Niubi sports equipment community [when off], microblogging search "when off, micro channel search dunkhome and extra welfare wayward send. source: sneakernews2017 is just around the corner, and every year at this time, the Jordan Brand releases a series of next spring, known as the "chop hand" guide. From January to March, a large number of new shoes will be coming, are you ready?. Preview first Air Jordan "Take Flight" Collection the series consists of three pairs of shoes designed for inspiration from the skies - military pilots, jackets and fighter planes. These include: Air, Jordan, 15, OG, "Take, Flight", The shoes of Air Jordan 15 were designed by the X-15 aircraft developed by NASA in 50s and sold for the first time in 1999. Second, shoes are more popular, but the favorite friends are very able to appreciate the beauty of it. It was also called "stealth" before, meaning stealth fighter. Air Jordan 15 OG "Stealth" item: 881429-001 release date: January 7, 2017 sale price: $$190 Air Jordan 8 "Take Flight" military wind strong color, inspired by military pilots' jacket green, orange collocation. Previously, similar color matching was once mistaken for a joint work with UNDEFEATED. Air Jordan 8 "Take Flight" item: 305381-305 release date: January 28, 2017 sale price: $$190 Air Jordan 5 "Take Flight" is similar to a pair of Air Jordan 8 primary colors, only the tongue part is light brown. The delicate textures and harmonious colors, and the PRM performance, make the shoes look good. Air Jordan 5 "Take Flight" item: 881432-305 release date: February 11, 2017 Air Jordan, "Alternate", CollectionThe Alternate series consists of two pairs of shoes: Air Jordan 6 and Air Jordan 8. Simple color matching and drilling, leather use has given its unique texture. Air Jordan 8 "Alternate" Air Jordan 6 "Alternate" was originally we mistakenly think that this Air Jordan 6 Bugs Bunny color "Alternate", it should be for the year MJ launched the alternative color. Air Jordan 6 "Al〉" now the weather is really hot, some girls will feel so hot days, sweat, no makeup also never mind. Wrong?? As the beauty of the fairies, as long as five minutes of time, will not the same charm. 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